As fate would have it, someone overheard him say so and talked with him about Isagenix. One of the most important lessons Kenyon highlights for all of us solopreneurs is how our past and our experiences lead us and shape us to create our ideal brands. Because of his background in adventure and thrill-seeking activities, he wanted to be an adventure coach. He generates the activity by posting 12 times a day using his own 80/20 rule: 80% of the page’s posts are about others and 20% are about him. He has since built a page that presently has over 40,000 likes and a ton of engagement. He created a Facebook page for the group and that was his way of telling the world he was in business. And then inspiration struck: the bucket list life! It could be a brand devoted to inspire others to pursue their own bucket lists and help others check items off their bucket lists it would be a brand about adventure and inspiration for others, whatever that looked like for them. And he thought the concept wasn’t quite there because it was too focused on him, he wanted something that impacted others.
He wrote down all the things he loved and the words “bucket list” kept popping up for him because of his adventure background. Really questioning what he was doing and where he was going, Kenyon went to sleep for the night.Īt 2am he sat bolt upright in bed and asked himself: What am I doing? He still didn’t have an answer, so he started writing. There were no holiday decorations up, no Christmas tree, not even a holiday card. He was home alone, having dropped his two children off at their mom’s and his then-girlfriend was off with her family. Kenyon knew he’d found his “it” on Christmas Day at 3am of 2013.
It’s an important lesson for all solopreneurs because when you hear it, you’ll understand how to know when you find your “it”. In this episode, Kenyon tells us the story of how his brand came to be.
Kenyon was a professional snowboarder when he and JJ became friends, but it wasn’t until JJ was leaving for France and had a going away party that we were introduced.įast forward a a few more years down the road: when I had returned from Europe and just read The E-Myth Revisited, I wanted to get involved in network marketing so I reached out to Kenyon. (Check the resources section for the link to his episode). Kenyon and I originally met through our mutual friend, JJ Collier who has previously been on the show. Join us as we talk about what the the bucket list life means to him, how he arrived at the concept, the importance of branding in creating it, the five pillars we can all implement to lead our own bucket list lives and oh so much more! More About This Show
Kenyon is a former pro snowboarder, professional BASE jumper, skydiver and father of two. For Kenyon Salo, thriller seeker extraordinaire and our co-host for episode 160, it is his brand. If I say the words “bucket list life”, what comes to mind? Do you think about the things you want to check off your bucket list? Do you think about how your solopreneur journey is going to help you check those things off or do you just start daydreaming about what your next adventure is?įor our guest on today’s show, the bucket list life is more than a list of adventures, places and experiences to check off his list. Click to Get Each Episode Hand Delivered! Google Podcasts | Stitcher | RSS | How To Subscribe!